{"id":1199,"date":"2023-05-17T18:13:42","date_gmt":"2023-05-17T17:13:42","guid":{"rendered":"https:\/\/www.image7.fr\/?post_type=document&amp;p=1199"},"modified":"2023-05-17T18:13:42","modified_gmt":"2023-05-17T17:13:42","slug":"va-t-elle-sauver-twitter","status":"publish","type":"document","link":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/","title":{"rendered":"Va-t-elle sauver Twitter ?"},"content":{"rendered":"<h4>Tech et Caetera #13 | 17 MAI 2023<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1200\" src=\"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg\" alt=\"\" width=\"310\" height=\"310\" \/>\u00ab Le marteau de velours \u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>Voil\u00e0 le surnom donn\u00e9 \u00e0 Linda Yaccarino, ex-responsable de la publicit\u00e9 et des partenariats chez NBCUniversal, et future CEO de Twitter, rapporte le Guardian. Au-del\u00e0 du clich\u00e9 \u00e9cul\u00e9 de la femme \u00e0 poigne, tous les observateurs s\u2019accordent \u00e0 dire qu\u2019elle est sans doute l\u2019une des plus grandes expertes mondiales du march\u00e9 de la publicit\u00e9, et qu\u2019elle a donc le profil id\u00e9al pour le job. Ses r\u00e9sultats parlent pour elle : avec sa pr\u00e9c\u00e9dente \u00e9quipe, elle a g\u00e9n\u00e9r\u00e9 100 milliards de dollars de recettes publicitaires depuis 2011. Dans quelques semaines, elle rejoindra la courte liste des grandes patronnes du monde de la tech. En effet, seules 10% des entreprises du classement Fortune 500 tech sont dirig\u00e9es par des femmes.<\/p>\n<p>&nbsp;<\/p>\n<p>Elon Musk a donn\u00e9 sa feuille de route : \u00e0 elle le d\u00e9veloppement commercial de la plateforme, \u00e0 lui, le produit. Leur objectif : transformer Twitter en une \u00ab everything app \u00bb, un projet \u00ab X \u00bb, qui, sur le mod\u00e8le de WeChat, proposerait un ensemble de fonctionnalit\u00e9s, allant du paiement en ligne \u00e0 la livraison de repas, en passant par les appels vid\u00e9o. La t\u00e2che s\u2019annonce ardue et l&rsquo;urgence est l\u00e0: il faut imp\u00e9rativement rassurer les annonceurs qui ont fuit Twitter depuis la prise de contr\u00f4le d\u2019Elon Musk. Six mois apr\u00e8s son rachat, les recettes publicitaires ont fondu : parmi les 1.000 plus gros clients, plus de la moiti\u00e9 ont d\u00e9sert\u00e9. Dans le m\u00eame temps, 90% du staff a \u00e9t\u00e9 licenci\u00e9, fragilisant le fonctionnement et la mod\u00e9ration de la plateforme. Last but not least, le fiasco des certifications: sur les 150.000 premiers abonn\u00e9s, \u00e0 peine plus de la moiti\u00e9 payaient encore Twitter Blue en avril.<\/p>\n<p>&nbsp;<\/p>\n<p>Linda Yaccarino est pr\u00eate \u00e0 relever le d\u00e9fi, mais son plus grand challenge sera sans doute de composer avec son encombrant N+1. Lors d\u2019une interview r\u00e9cente \u00e0 CNBC, Elon Musk a fait une promesse en forme d&rsquo;avertissement: \u00abJe dis ce que je veux dire et si je perds de l&rsquo;argent en cons\u00e9quence, c&rsquo;est comme \u00e7a\u00bb.<br \/>\nLa voil\u00e0 pr\u00e9venue.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categorie_documents":[39],"class_list":["post-1199","document","type-document","status-publish","hentry","categorie_documents-tech-et-caetera"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Va-t-elle sauver Twitter ? - Image Sept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Va-t-elle sauver Twitter ? - Image Sept\" \/>\n<meta property=\"og:description\" content=\"Tech et Caetera #13 | 17 MAI 2023 \u00ab Le marteau de velours \u00bb. &nbsp; Voil\u00e0 le surnom donn\u00e9 \u00e0 Linda Yaccarino, ex-responsable de la publicit\u00e9 et des partenariats chez NBCUniversal, et future CEO de Twitter, rapporte le Guardian. Au-del\u00e0 du clich\u00e9 \u00e9cul\u00e9 de la femme \u00e0 poigne, tous les observateurs s\u2019accordent \u00e0 dire qu\u2019elle [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Image Sept\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/\",\"url\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/\",\"name\":\"Va-t-elle sauver Twitter ? - Image Sept\",\"isPartOf\":{\"@id\":\"https:\/\/www.image7.fr\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg\",\"datePublished\":\"2023-05-17T17:13:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#primaryimage\",\"url\":\"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg\",\"contentUrl\":\"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.image7.fr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Document\",\"item\":\"https:\/\/www.image7.fr\/en\/document\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Va-t-elle sauver Twitter ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.image7.fr\/en\/#website\",\"url\":\"https:\/\/www.image7.fr\/en\/\",\"name\":\"Image Sept\",\"description\":\"Un site utilisant R\u00e9seau Image 7\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.image7.fr\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Va-t-elle sauver Twitter ? - Image Sept","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/","og_locale":"fr_FR","og_type":"article","og_title":"Va-t-elle sauver Twitter ? - Image Sept","og_description":"Tech et Caetera #13 | 17 MAI 2023 \u00ab Le marteau de velours \u00bb. &nbsp; Voil\u00e0 le surnom donn\u00e9 \u00e0 Linda Yaccarino, ex-responsable de la publicit\u00e9 et des partenariats chez NBCUniversal, et future CEO de Twitter, rapporte le Guardian. Au-del\u00e0 du clich\u00e9 \u00e9cul\u00e9 de la femme \u00e0 poigne, tous les observateurs s\u2019accordent \u00e0 dire qu\u2019elle [&hellip;]","og_url":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/","og_site_name":"Image Sept","og_image":[{"url":"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg","type":"","width":"","height":""}],"twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/","url":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/","name":"Va-t-elle sauver Twitter ? - Image Sept","isPartOf":{"@id":"https:\/\/www.image7.fr\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#primaryimage"},"image":{"@id":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#primaryimage"},"thumbnailUrl":"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg","datePublished":"2023-05-17T17:13:42+00:00","breadcrumb":{"@id":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#primaryimage","url":"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg","contentUrl":"https:\/\/www.image7.fr\/wp-content\/uploads\/2023\/07\/linda-300x300.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.image7.fr\/en\/document\/va-t-elle-sauver-twitter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.image7.fr\/en\/"},{"@type":"ListItem","position":2,"name":"Document","item":"https:\/\/www.image7.fr\/en\/document\/"},{"@type":"ListItem","position":3,"name":"Va-t-elle sauver Twitter ?"}]},{"@type":"WebSite","@id":"https:\/\/www.image7.fr\/en\/#website","url":"https:\/\/www.image7.fr\/en\/","name":"Image Sept","description":"Un site utilisant R\u00e9seau Image 7","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.image7.fr\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.image7.fr\/en\/wp-json\/wp\/v2\/document\/1199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.image7.fr\/en\/wp-json\/wp\/v2\/document"}],"about":[{"href":"https:\/\/www.image7.fr\/en\/wp-json\/wp\/v2\/types\/document"}],"wp:attachment":[{"href":"https:\/\/www.image7.fr\/en\/wp-json\/wp\/v2\/media?parent=1199"}],"wp:term":[{"taxonomy":"categorie_documents","embeddable":true,"href":"https:\/\/www.image7.fr\/en\/wp-json\/wp\/v2\/categorie_documents?post=1199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}