{"id":749,"date":"2022-12-22T15:43:40","date_gmt":"2022-12-22T14:43:40","guid":{"rendered":"https:\/\/www.image7.fr\/?post_type=document&amp;p=749"},"modified":"2022-12-22T15:43:40","modified_gmt":"2022-12-22T14:43:40","slug":"revue-de-presse-rse-28-12-22","status":"publish","type":"document","link":"https:\/\/www.image7.fr\/en\/document\/revue-de-presse-rse-28-12-22\/","title":{"rendered":"2022, l\u2019ann\u00e9e du greenwashing ou de la prise de conscience ?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/images.pexels.com\/photos\/2178028\/pexels-photo-2178028.jpeg?auto=compress&amp;cs=tinysrgb&amp;w=1260&amp;h=750&amp;dpr=1\" alt=\"Gratuit Feuille Verte Photos\" width=\"310\" height=\"434\" \/>En 2022, la requ\u00eate \u00ab greenwashing \u00bb sur Google Trends a atteint un sommet historique au niveau mondial (et fran\u00e7ais). Sa popularit\u00e9 a bondi avec une multiplication par quatre par rapport \u00e0 2020.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00e9fiance ou prise de conscience ? El\u00e9ments de r\u00e9ponse : la COP15 Biodiversit\u00e9 vient de se terminer avec un accord mondial inattendu sur la pr\u00e9servation de 30 % des surfaces terrestres et maritimes, l\u2019Europe adopte un m\u00e9canisme de taxe carbone aux fronti\u00e8res en vue de limiter les \u00e9missions de GES import\u00e9s, le risque de coupures d\u2019\u00e9lectricit\u00e9 en France d\u00e9croit avec la baisse constat\u00e9e de la consommation et le film Avatar 2, qui promeut une cohabitation harmonieuse et respectueuse des vivants, se hisse aux premi\u00e8res marches du box office mondial.<\/p>\n<p>&nbsp;<\/p>\n<p>Ces annonces peuvent \u00eatre vues de mani\u00e8re positive comme autant de prises de conscience m\u00eame si elles s\u2019accompagnent de nombreux questionnements sur leurs limites et leurs effets ind\u00e9sirables. Les interrogations croissantes autour du greenwashing montre que le doute est une \u00e9tape essentielle dans le processus r\u00e9flexion de chacun mais n\u2019oublions pas l\u2019injonction de Montaigne : \u00ab nous sommes n\u00e9s pour agir \u00bb.<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categorie_documents":[38],"class_list":["post-749","document","type-document","status-publish","hentry","categorie_documents-syntheses-rse"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2022, l\u2019ann\u00e9e du greenwashing ou de la prise de conscience ? - Image Sept<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.image7.fr\/en\/document\/revue-de-presse-rse-28-12-22\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022, l\u2019ann\u00e9e du greenwashing ou de la prise de conscience ? - Image Sept\" \/>\n<meta property=\"og:description\" content=\"En 2022, la requ\u00eate \u00ab greenwashing \u00bb sur Google Trends a atteint un sommet historique au niveau mondial (et fran\u00e7ais). 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