{"id":819,"date":"2023-03-28T10:13:22","date_gmt":"2023-03-28T09:13:22","guid":{"rendered":"https:\/\/www.image7.fr\/?post_type=document&p=819"},"modified":"2023-03-28T10:13:22","modified_gmt":"2023-03-28T09:13:22","slug":"revue-de-presse-rse-28-03-23","status":"publish","type":"document","link":"https:\/\/www.image7.fr\/en\/document\/revue-de-presse-rse-28-03-23\/","title":{"rendered":"Anticiper et s\u2019adapter"},"content":{"rendered":"![\"Gratuit](\"https:\/\/images.pexels.com\/photos\/989959\/pexels-photo-989959.jpeg?auto=compress&cs=tinysrgb&w=1260&h=750&dpr=1\")
Les manifestations \u00e0 Sainte Soline ont \u00e9clips\u00e9 le rapport mondial sur la mise en valeur des ressources en eau publi\u00e9 la semaine derni\u00e8re par l’Unesco : de 2 \u00e0 3 milliards de personnes connaissent aujourd’hui des p\u00e9nuries d’eau pendant au moins un mois par an. Avec une perspective d\u2019aggravation y compris en France, la gestion de cette ressource n\u00e9cessite une r\u00e9flexion sur sa r\u00e9partition, l\u2019adaptation des besoins et le financement du secteur.<\/p>\n
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Adaptation toujours : selon la derni\u00e8re \u00e9tude Kantar BrandZ, la responsabilit\u00e9 environnementale, sociale et soci\u00e9tale est \u00ab trois fois plus importante pour la r\u00e9putation de l’entreprise qu’elle ne l’\u00e9tait il y a dix ans \u00bb. A noter que neuf des dix marques fran\u00e7aises les plus dynamiques du classement appartiennent au luxe, un secteur qui a commenc\u00e9 t\u00f4t \u00e0 faire \u00e9voluer son business model.<\/p>\n
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Le texte visant \u00e0 emp\u00eacher le greenwashing dans la communication et le marketing des entreprises vient d\u2019\u00eatre pr\u00e9sent\u00e9 par la commission europ\u00e9enne. La solution propos\u00e9e : fournir des preuves quantifi\u00e9es bas\u00e9es sur la science. Cette nouvelle aune modifierait-elle la communication de Danone qui change la couleur du plastique de ses bouteilles de Badoit vert et Badoit rouge ? Ou celle de TotalEnergies qui annonce une hausse de ses investissements dans les \u00e9nergies bas carbone de 4 \u00e0 5 milliards de dollars en 2023 ?<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false},"categorie_documents":[38],"class_list":["post-819","document","type-document","status-publish","hentry","categorie_documents-syntheses-rse"],"yoast_head":"\n
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