Graduate of Neoma Business School, he joined Image 7 in September 2016. After a career in media (Groupe Expansion, Prisma Presse, Le Monde), he moved to digital by joining a start-up specialized in the integration of brands in video games. He opened a digital strategy consulting firm dedicated to accompany brands in the implementation of their social media strategies. He regularly lectures in communication schools on topics related to e-reputation or the use and practices of social media. He is the author of several non-fiction books on topics such as the use of Twitter in politics or Steve Jobs.