Xavier Couture is a man of the media. He joined the Image Sept team in 2018 and is currently President of the Théâtre de la Ville in Paris. Before launching Le Sport in 1987, Xavier was part of Equipe Magazine’s creative team. In 1988, he joined TF1 group and became its Director of Broadcasting in 1994 and till 2002. Later on, he was appointed President of the Canal Group before joining Endemol as President of several of its subsidiaries. Xavier was subsequently called by the Orange Group to manage their content business up until 2013. From 2016 to 2018, he created his own consulting firm and became General Manager of France Télévisions.